Ads are to help quickly catch the attention of your customer with information. It can be about a holiday sale, specific promotion, or even store information such as store closures or Grand Openings. The ads below are using the universal sizes of 1440 X 600 or 1920 X 600. They can be created for your site or for social media following the size requirements. 

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Be careful, sometimes dealers fall into the too much information/too much text and the point doesn't get across. A good design ad linking to a custom web page with more information is always the way to go.